Usman frequently serves as a guest lecturer on AI and B2B sales and marketing at renowned business schools such as the University of Texas, University of Wisconsin, University of Alabama, Louisiana State University, and Clemson University.Ī graduate of the University of Michigan, Ann Arbor, Usman’s diverse passions extend beyond business.
Change is happening so fast that those who hold back, even a little, will be left behind. Wells said it best in this quote, ' Adapt or perish, now as ever, is natures inexorable imperative. With xiQ, sellers can understand the mindset of prospective buyers and hyper-personalize engagement at every stage of the sales cycle.īefore xiQ, Usman held various global roles at SAP, including Vice President of Corporate Development, Product Management, Sales Enablement, and Digital Commerce. The world has changed and you need to change with it. This is a promising move towards addressing climate-related losses of crops and agricultural livelihoods (among other types of losses). At COP27, a Loss and Damage fund was established for the first time. Through the fusion of generative AI, behavioral science, and ChatGPT, xiQ is revolutionizing the industry with its personality-driven sales approach.Īs a futurist and design thinker, Usman aims to humanize B2B sales and marketing by leveraging generative AI and psychology. Sustained investment is needed to adapt and transform agricultural production for a food-secure future. We must learn to adapt as the world moves forward or be bulldozed by progress. Essentially in 1945 Wells reminding us that change is inevitable.
#Adapt or perish full
Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. Adapt or perish, now as ever, is nature’s inexorable imperative, is actually the full quote attributed to HG Wells. This means B2B buyers expect sellers to not only know their products but also to convince them how their products are unique from their vendors. As a result, B2B buyers expect sellers to not only possess in-depth knowledge of their products but also to effectively differentiate them from those offered by competitors. This has led to B2B buyers bringing similar expectations for personalization to their B2B experiences.ī2B buyers are conducting extensive research online, which has resulted in them being more informed and aware of their options compared to the sellers they interact with. They are accustomed to easily finding information and getting what they want in their personal lives, and now expect the same level of convenience and customization in their business interactions. B2B buyers have conducted 72% of their research online before they ever speak with a seller.ī2B buyers have developed high expectations for access to information and personalized experiences, due to their experiences as consumers in the B2C realm.
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